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When Michael Saylor transferred voice.com for not less than $30 Millions, he emphasized unique power and inherent value of domains. The annual SEC filing of companies include domains as assets. Cars.com domain alone was valued at more than $800 Millions as part of $2.5 Billions company valuation.
Naming is a first act of care and connectivity of founder / CEO in breathing fresh life into his new product and company. Like naming a baby, naming a company or product with ecommerce potential goes a long way beyond its name.
A right domain anchors the power of chosen name in a digital world to a number of essential growth advantages including but not limited to
1. Branding
2. Trademark: According to recent US Supreme Court decision in booking.com, domains become trademarks.
3. Ecommerce and subscription revenues
4. Direct Access
5. Trust
6. Series of Funding for ecommerce businesses depend on a great domain.
7. Employee confidence
8. Marketing
9. A great domain is 247 and 365 days banner of a product / company to unlimited worldwide audience forever.